Toyota:

Embracing Adventure and Off-Road Mastery

Toyota values innovation, quality, sustainability, and respect for people. The company focuses on creating vehicles that are environmentally friendly and technologically advanced, while also ensuring a high level of safety and reliability. Toyota’s commitment to continuous improvement and respect for the planet and its people underpins its approach to business and product development.”

Founded

1937

Founder

Kiichiro Toyoda

HEADQUARTERS

Plano, Texas

CURRENT CEO

Koji Sato

PARENT CORPORATION

Toyota Motor Corporation is the parent corporation of the Toyota Group.

PRODUCT CATEGORIES

Toyota produces sedans, SUVs, trucks, vans, luxury vehicles (Lexus brand), hybrid, electric, and performance vehicles.

TOTAL VEHICLES SOLD IN 2023

2,248,477 vehicles, marking a 6.6 percent increase on a volume basis compared to the previous year

TOTAL PICKUP SOLD IN 2023

244,328 units

Retro Pickup Truck Designs Make a Comeback With Ford And Jeep

July 23, 2024

In a delightful nod to nostalgia, retro pickup truck designs are making a comeback.

Living with a Toyota Tacoma

July 5, 2024

The Toyota Tacoma has been a mainstay in the midsize truck segment for decades, earning a reputation for reliability and ruggedness. But what’s it really like to own one?

How Pickup Trucks are Engineered for Towing

July 29, 2024

Pickup truck manufacturers have to accommodate for a wide range of towing needs.

HISTORY

Founded by Kiichiro Toyoda, Toyota began as a spinoff from his father's company Toyota Industries to create automobiles. Initially focusing on producing the Model AA sedan and the G1 truck, Toyota expanded globally post-WWII. Toyota pioneered hybrid technology, leading innovation in the automotive industry. Today, Toyota continues its legacy of innovation with a focus on sustainability and the development of electric vehicles (EVs) and hybrid technology.