The OG Pickup: How the Ford Model TT paved the way for today’s trucks

The pickup truck you drive today, whether it's a rugged workhorse or a luxurious vehicle, owes its heritage to a humble vehicle that rolled off the assembly line over a century ago. Ford's Model TT, introduced in 1917, was the original F-150, the pioneer of the pickup truck segment.

This two-seater workhorse was a stripped-down version of the iconic Model T, featuring a robust frame to handle heavier loads.

Initially, Ford offered the Model TT as a bare chassis, allowing buyers to customize the body to their specific needs.

The Model TT’s robust design was a game-changer for businesses and individuals alike. Its sturdy frame, coupled with a powerful engine, allowed it to tackle tasks that were previously unimaginable for a vehicle.

Farmers used it to haul crops and livestock, while entrepreneurs relied on it to transport goods to market. The Model TT’s versatility and reliability quickly made it an indispensable tool for the American economy.

Back in 1917, entrepreneurs and farmers could could purchase this versatile foundation for their businesses for $600 (about $14,000 today).

Over the years, the Model TT evolved with five distinct body styles:

Standard pickup: The classic open-bed configuration.

Panel truck: A fully enclosed cargo area for protected goods.

Canopy express: A covered truck with open sides, perfect for transporting fruits and vegetables.

Box truck: A fully enclosed cargo box for maximum security.

Stake truck: A flatbed with stakes for securing various loads, ideal for farm use.

In 1924, Ford introduced a factory-built body that closely resembled the iconic Model T, offering a more streamlined and visually appealing option.

By 1926, the price had dropped to $325 (equivalent to $7,700 today), making truck ownership more accessible to a wider audience. And in 1925, a hand-operated windshield wiper was added, a luxury feature for the time.

The Model TT laid the groundwork for the pickup trucks we know and love today. Its simple yet durable design, combined with its versatility, made it a popular choice for businesses and individuals alike. It’s a testament to Ford’s engineering and vision that the legacy of the Model TT continues to shape the pickup truck market over a century later.