George Boulton
July 23, 2024
From questionable TikTok trends to oversized sleeves making a comeback, 2024 is full of surprises, and the same can be said for its pickup truck color trends.
Pickup Truck Color Trends in 2024
Earthy hues and metallic shimmers dominate the scene
New and old trucks are seen sporting Matte Black and Satin White finishes
This year’s palette embraces bold, sophisticated and nature-inspired hues.
Let’s see what the favorites are.
Calling all Earthlings
One of the standout trends in 2024 is the rise of earthy tones.
Colors like Forest Green, Desert Sand and Burnt Orange are becoming increasingly popular.
These shades not only blend in with the landscapes we drive through, but also evoke a sense of adventure.
The Jeep Gladiator, for instance, now offers a new Gobi Sand color that makes you feel like you’re driving a rattlesnake.
Metallic is coming back
Metallic finishes are also proving very popular.
Metallic finishes of blue, gray and bronze are very prominent throughout the pickup community, adding a touch of sophistication and modernity.
Monochromatic matte-rs
Monochromatic matte and satin schemes continue to dominate, and have done since 2010.
New and old trucks are seen sporting Matte Black and Satin White finishes – sometimes together – offering a sleek, contemporary look that stands out in urban environments.
These finishes not only look stylish but also hide minor scratches and dirt, making them practical for everyday use.
Twice the tone
Two-tone color schemes are also making a comeback, adding a nostalgic yet modern twist to pickup design – like old Rolls-Royces but taller and somehow heavier.
The Toyota Tacoma, for example, has a striking color option of Midnight Black and Lunar Rock.
