Pickup Truck: Discover the most popular colors in 2023

What does your truck's color say about you? Is it a bold statement or a subtle choice? While a rainbow of possibilities exists, the reality is that most truck owners opt for a more subdued palette.

Grays, blacks, and whites continue to dominate the pickup truck landscape.

It’s a trend that’s persisted for years, leaving a sea of sameness on our roads.

According to Kelley Blue Book (KBB), white was the clear winner last year, claiming a whopping 27% of the market. Gray followed closely behind at 21.5%, and black held onto a solid 17%.

Silver, red, and blue rounded out the top six, while brown and orange were distant made up the final couple of places.

Last year, the most popular colors for new pickups were: 

• White (27%)
• Gray (21.5%)
• Black (17%)
• Silver (12.5%)
• Red (9.5%)
• Blue (6%)
• Brown (1%)
• Orange (0.5%)
  
  (Source: data from Kelley Blue Book – KBB)

There is that smattering of brighter colors – presumably down to the rise of the funky electric. No pink though.

The results aren’t surprising, especially since white has been the most popular truck color for years. Partly because it’s generally a free option and it can be easily covered in a vinyl wrap.

If you’re looking to vinyl wrap your pickup, here are three online stores to check out:

• Buy Wrap
• Wrap Direct
• Car Wrap Supplier