Toyota IMV 0: Is this unique $10k pickup truck the future?

In 2024, the challenge has been to make trucks look more advanced and pack in as many technical innovations as the interior allows. With its IMV 0, Toyota has gone the other way: stripping back everything: no radio, no touchscreens - not even a tachometer.

Basically (and it is very basic), it’s blank canvas of four wheels, flatbed and a cab, it bears a resemblance to an FJ Cruiser. And costs just $10,000.

The interior is equally spartan, featuring a minimalist dashboard devoid of a radio, touchscreen, or even a tachometer.

The IMV 0 is a 2.0-liter four-cylinder engine, offering a balance of performance and fuel efficiency. While it may not be the most powerful option on the market, it’s well-suited for the truck’s intended purpose.

Currently available only in the Thai market, the IMV 0 offers a compelling option for those seeking a basic, affordable pickup.

While it may not appeal to everyone, its no-frills approach could resonate with buyers looking for a reliable workhorse without the added cost of modern amenities.